iraLogix approached us to help with the launch of their newest product, SimplyIRA. We created an animation that features a hand, which symbolizes a helping hand – guiding you through their entire process. RAXO also created a new identity design to include colors, slogans, UX design and web development.
RAXO created a brand identity for SimplyIRA that speaks to their audience and gains trust.
Using the blue/orange palette, we kept this consistent throughout the site as well as bright imagery to make the content pop.
RAXO created a data-input model that helps the user visualize their information
iraLogix approached RAXO to help with the launch of their newest product, SimplyIRA.
We made sure the design translated well across all devices
The user is able to access all of their IRA tools directly in the site, making the experience seamless
Title 18pt – Bold
12pt – Regular
Text a branding and digital design agency building products, services, and ecommerce experiences that turn cultural values into
Bringing IRA to Life
RAXO also created characters for an animated spot – this character helps bring the brand to life and give it a feel of trust