Hugo Boss, the luxury fashion house, introduced Separates as a new option for their customers. Separates allow customers to customize the suit they want by combining different fits, sizes and colors of jackets and pants to best suit their body type. With the launch, Hugo Boss was looking for a unique and dynamic in-store tool. Partnering with Coloredge, RAXO provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media/email integration.
Within the app, the user can select the right body type to help them tailor the suit with detail oriented sections and an array of fits to customize and personalize the final piece.