Alexa
© 2021
Branding - Social Media
BRANDING AND SOCIAL MEDIA CONTENT
Social Media Content
Getting in Tune with Alexa
Copywriting + Design + Animation
For this project, our team had the opportunity of developing social media content for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through engaging, relevant, inclusive, useful and fun content.
Due to the fact that Alexa is an A.I. that lives in the Cloud and technically, she doesn't have a physical body, we had to figure out a way of including her and referencing her in our assets without actually using an Echo device. Her silhouettes were an important part of the brand identity we developed for this project.
Brand Identity: Shapes
Social Media
Brand Identity: Color Palette
Social Media
Social Media Presence
Alexa
Alexa POV
Alexa
About the project
About the project
Playful & Clever
Each month, we made sure all the assets for the content calendar worked together visually, thanks to the color palette of our brand identity.
Instagram Grid
About the project
Alexa - Amazon
Grasping the unique tone, POV and purpose of Alexa, writing content worthy of her comedic skills while revamping the look & feel of her Instagram and her Twitter.
"Alexa, help me"
About the project
Playful & Clever
Alexa’s humor shines through 24/7 (especially her dad puns), but never at the expense of efficiency. Alexa is approachable, efficient, trustworthy, natural, and responsive. These unique personality characteristics make Alexa, Alexa. And we wanted to showcase all of this with our rebranding - how? Through 3 elements: Color treatment, graphic elements, and a mixture of photography and illustration.
About the project
Playful & Clever
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