Founder and Chief Creative Officer @RAXO. 9 time Emmy Award winner. Love making dupe stuff.

Is a new foundation born from the creative studio, RAXO, challenging the players in the ad world, both brands and agencies, to stop utilizing diversity as a trend.

Ad+d Culture is a new foundation born from the creative studio, RAXO, on a mission to create opportunities for BIPOC creatives.

Originally they had planned to write a children’s book, but decided the project would be better as a cartoon. The couple contracted a studio, Raxo, to make a pilot episode.

RAXO’s initiative calls upon the ad industry to step up and support minority-led agencies.

The advertising industry as a whole is failing—failing to diversify their teams in an authentic way.

Is a new foundation born from the creative studio, RAXO, challenging the players in the ad world, both brands and agencies, to stop utilizing diversity as a trend.

Diversity in advertising overall can make a difference in breaking down barriers of systemic racism, but only if we all do our part.

New York-based Design studio Raxo is helping to amplify the voices of minority-owned agencies by introducing the “Ad+d Culture” platform.

Initiatives to encourage change within the industry, such as offering RFPs to minority-owned agencies, will roll out through 2021.as a trend.

RAXO is a digital, diversity-driven agency that creates design, shaping our future. Its values and integrity foster inclusion and equality.