SERMO was developed to provide medical professionals a space to safely share cases, support each other, and improve their practices. Think social media for doctors. RAXO was asked to lead a rebranding initiative during the company’s merger with WorldOne, one of the primary research organizations for doctors worldwide. In taking on this challenge, RAXO successfully implemented a rebranding that preserved WorldOne’s elite brand profile while elegantly folding it into SERMO’s social network messaging.
Design. Branding. Web Development.