Lufthansa is the largest German/European airline and with this, they have specific needs to direct and communicate to their customers. Attending to the many needs of the international brand in both North and South America, RAXO helped this task become possible.To highlight just a few: we craft segmented branding for niche demographics and local gateways; we nurture travel agent loyalty programs; and we communicate directly with consumers through brochures, e-newsletters, and special events and contests.
Design. Branding. Strategy.
RAXO designed an India Campaign for Lufthansa, promoting fares and reasons why clients should fly Lufthansa for their next trip to India.
RAXO designed a trivia game for the Eurowings
part of Lufthansa. When answered correctly,
the user wins badges towards their collection.