London Calling


London Calling is an annual campaign for BBC Entertainment that celebrates the best of their British programming airing throughout the month of May. Every year, they create new branding that speaks to their British roots. For 2016, we developed a unified brand that delivers a British experience by choosing imagery based on London’s national landmarks while creating a surreal and abstract look and feel.


Design. Branding. Animation.

Our goal was to create an aesthetic that would transport fans to an abstract London through
a minimalistic design, while helping them
connect to their audience on a deeper level