Who:

BBC HD


What:

One of our most beloved clients, BBC, came to us with the challenge rebranding elements of the network. With this project, we worked closely with their creative team to come up with a new color palette, typography, transitions, backgrounds, bumpers and more. Every detail complements the BBC imagery and redefined its aesthetics.


Where:

Design. Branding. Animation.

Design
Package

We created a full package of endboards, backgrounds, menus,
and previews to help the viewer have a seamless viewing
experience while tuning into BBC HD. See below!

We wanted to keep it simple, we didn’t want to drive the attention from the images away from each show. A dark background with the lettering in the background makes for a good visual balance