We currently are in one of the most historical Presidential Elections to date. While this is always an important issue in our country, not everyone knows all they need to know to make a well-informed decision. Univision thought of a great idea, to create a series of video capsules in order to help the Hispanic audience understand the importance of the state of Iowa in the next presidential elections.
Since this is a very dense topic, the design had to be fun for everyone and easy to watch. This is why we choose to play with a collage type aesthetic with soft edges in a stop motion animation and different textures to visually narrate and explain everything we need to know about our next President.