RAXO’s co-founder was one of the original founders of the magazine and worked in all aspects of this editorial platform. From hiring the talent, identity design and branding, concept creation and execution, to budgeting and forecasting.
We loved being a part of this amazing project were an editorial outlet meets its digital version embracing today’s cultural conversation by providing an atmosphere for creativity to be seen, be heard and be known.
SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. The online platform is very visual, clean, so what really pops up is the world of style through fashion, music, beauty, design, entertainment and lifestyle.