Client: BBC Worldwide
RAXO loves the challenge of working with a diversified audience. Thanks to Cbeebies for once again choosing to be involved in the creation of educative capsules called “Manos a la Obra”, that focuses on teaching children arts and crafts in an interactive way.
Our design was inspired by the materials children use for arts and crafts, plus some basic elements like bright colors and stop motion animation. This type of design was used to identify with our main audience demographic made up of children from ages 2 to 6.