Our goal was to create an aesthetic that would transport fans to an abstract London through a minimalistic design, while helping them connect to their audience on a deeper lever.
For the logo, we use some of the most iconic landmarks of London, while also giving it a simplistic look, one color and a thick typography so the name doesn’t get lost. This way the logo can be used in different backgrounds and yet is the one thing that calls your attention.
For the backgrounds we chose to use some iconic London photography and made it kind of psychedelic, inspired in a kaleidoscope. Always using the United Kingdom flag colors, red and blue.
For each show we used a photo of it representation as a background, always in red or blue color treatments and adding the name, day and time to watch it. We used 3 different types of typography making the design more appealing and easy to read