IN A NAME
When Indago—pronounced in-doggo—approached us to do a series of animated spots based on their latest tax product, we knew where to look for inspiration: it was right there in their name! We payed homage to our canine friends, to develop a friendly and informative pup that guides customers through the sometimes dry and difficult-to-explain process of R&D claims preparation, and how Indago’s new “Rad App” can help companies claim this tax benefit.
In trying to develop a character, we settled on this charming dog that represents what Indago is all about—putting a warm and dependable face on tax credit claims. Truly a startups best friend!
NO BONES ABOUT IT
R&D tax claims can be a tricky thing to explain, even to experts. So it was important that we chose iconic, universal imagery to convey the big concept ideas within our explainer video.
The Rad App is a web & mobile application that takes businesses through the sometimes arduous R&D claims process. With that in mind, we needed to make sure our videos were bold and compelling enough to be seen on any device, and any size screen.